I was recently challenged by my husband and Double Duty Divas to take the Ice bucket challenge. If you are unaware of what this challenge is and why it's sweeping the nation over all the social media outlets then you are in the right place!
It may be warm in parts of the country, but some people aren’t drenching themselves in ice or cold water to cool down from elevated temperatures. A new phenomenon has hit the social media circuit – the “Ice Bucket Challenge. The challenge involves people getting doused with buckets of ice water on video, posting that video to social media, then nominating others to do the same, all in an effort to raise ALS awareness. Those who refuse to take the challenge are asked to make a donation to the ALS charity of their choice.
ALS was first found in 1869 by French neurologist Jean-Martin Charcot, but it wasn’t until 1939 that Lou Gehrig brought national and international attention to the disease. Ending the career of one of the most beloved baseball players of all time, the disease is still most closely associated with his name. Amyotrophic lateral sclerosis (ALS) is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons in ALS eventually leads to their death. When the motor neurons die, the ability of the brain to initiate and control muscle movement is lost. With voluntary muscle action progressively affected, patients in the later stages of the disease may become totally paralyzed.
So like I said to spread awareness I accepted the ice bucket challenge and hope I did my part is some little way. Here is my video:
Washington, D.C. (August 16, 2014) —Today, The ALS Association announced it has surpassed $10 million in “Ice Bucket” donations. Specifically, as of Saturday, August 16, 2014, The ALS Association has received $11.4 million in donations compared to $1.7 million during the same time period last year (July 29 to August 16). These donations have come from existing donors and 220,255 new donors to The Association.
In a message posted today to The ALS Association’s website, which discusses how The ALS Association will use this incredible outpouring of support to fight ALS, Barbara Newhouse, President and CEO of The ALS Association said:
“Never before have we been in a better position to fuel our fight against this disease. Increased awareness and unprecedented financial support will enable us to think outside the box. We will be able to strategize about efforts in ways that previously would not have been possible, all while we work to fulfill and enhance our existing mission priorities nationwide.